www.agentclass.com.au

“The answer is not hours it’s output…If you went to the office & worked 7 productive hours a day, 5 days a week, that’s 35 hours, which in the eyes of a farmer is a part time job…You’d pass out 80% of your competition.”

Tony O’Doherty is one of Australia’s top performing agents and regarded as the fastest in QLD, and potentially the whole country, to $1bn in total career transactions. Currently ranked #2 in QLD by REB, Tony is Belle’s #1 agent nationally & principal of Belle Bulimba which is consistently ranked the network’s #1 office. Real Agent sits down with Tony to uncover how he’s cracked $6m GCI in record time through his dialogue at the listing table, process on a daily/weekly basis and mindset that has accelerated his success to the pinnacle of our industry.

Timecodes:

3:00 | Making the right prospecting & nurture calls

8:36 | The truth about how Tony uses his CRM & tech

10:48 | If you’re not missing out on opportunity, you’re not creating enough

13:13 | Tony’s daily, weekly & yearly structure

15:44 | The importance of holidays & when to take them

22:04 | Tony’s mindset on the level of work required for success

28:58 | Recruiting & retaining the right talent on your team

34:50 | What it means to have a winner’s mindset

37:15 | Should you get a coach in real estate?

38:05 | Listing agent versus sales agent explained

40:15 | Don’t learn at the listing table

44:01 | Listing presentation structure & length

48:34 | Qualifying inbound opportunity & process

51:23 | Handling price & commission at a listing presentation

56:30 | To close or not to close at the listing presentation

58:19 | Tony’s service over sales philosophy explained

59:29 | Negotiation & buyer work 101

1:06:25 | The important thing to remember with your vendors

1:10:11 | Tony only just downloaded Instagram, how important is it

1:12:04 | Tony’s best advice to the year 2 version of himself & new agents

A special thanks to our partners @ Real Agent:

Shotflow | Property videos made easy, cheap & fast through technology

Book a video: https://shotflow.io/

SellerLeadsForAgents.com.au | Earn more GCI with potential seller leads emailed to you

Sign-up now: https://sellerleadsforagents.com.au/

Tailored Home Styling | For Brisbane’s best staging & styling

Learn more: https://www.tailoredhomestyling.com.au/

Real Agent brings you the very best operators and icons of the residential real estate industry to deliver the highest value conversations possible and practical takeaways for agents to improve and grow their business.

To be notified the next time an episode is released, subscribe on YouTube, Apple Podcasts or Spotify. Visit our site www.realagent.co and follow us on Instagram @realagent.co.